更新日期：2026-05-28 | 适用市场：美国（US）为主
官方来源：
官方原文（English）：
"The AHR is a color-coded numerical score (from 0 to 1,000) that provides a snapshot of the overall health of your seller account. It reflects the points you have earned and lost based on your shop's activities over the last 180 days."
"All sellers start off with 200 points."
"If the AHR is in the green zone, it means the shop has at least 200 points and is in a healthy state!"
"If the AHR is in the orange zone, it means the shop has 51 to 199 points."
"If the AHR is red, it means the shop has 50 or fewer points and is at risk of deactivation. If the AHR hits 0, the seller's account will be permanently deactivated."
| 分数段 | 颜色 | 含义 |
|---|---|---|
| 200–1000 | 🟢 绿色 Green | 健康，正常运营 |
| 51–199 | 🟠 橙色 Orange | 已受到或将受到里程碑处罚 |
| 1–50 | 🔴 红色 Red | 高危，随时可能停用 |
| 0 | ⛔ 停用 | 账号永久停用 |
官方原文（English）：
"4 points for every 200 finished orders in the last 180 days... you can only earn a maximum of 20 points a week through this method!"
官方原文（English）：
"At 150 points: The shop will not be able to enroll in new mega campaigns for 7 days. The shop will not be able to create new listings for 7 days."
"At 100 points: ... for 14 days."
"At 50 points: ... for 28 days."
"At 0 points: The seller's account will be permanently deactivated."
| AHR 里程碑 | 处罚 | 时长 |
|---|---|---|
| 降至 150 分 | 禁止参与大型活动 + 禁止新增商品 | 7 天 |
| 降至 100 分 | 同上 | 14 天 |
| 降至 50 分 | 同上 | 28 天 |
| 降至 0 分 | 账号永久停用 | 永久 |
💡 通过对应里程碑政策测试（Milestone Quiz）可缩短处罚时长。
官方原文（English）：
"You are limited to two appeals per violation. All decisions made by us after the second appeal are final."
"You must file your first appeal within 30 days of being notified of the violation. If your appeal is rejected, you can file a second one within 15 days."
| 指标 | 行业参考值 | 说明 |
|---|---|---|
| 准时发货率 | ≥ 90% | 低于则流量降权，计入违规扣分 |
| 发货时限 | 付款后 48 小时内 | 超时触发自动扣分 |
⚠️ 以上物流数字为行业参考，非官方公开声明的精确阈值，以 Seller Center 后台账户状况页为准。
TikTok Shop 同时受电商政策和内容政策双重约束，内容不合规会连带影响商品。
cure / heal / treat / FDA-approved / clinically proven / guaranteed
| 品类 | 所需文件 |
|---|---|
| 食品 / 保健品 | FDA 注册号、营养标签（Nutrition Facts）、成分表 |
| 儿童玩具 | ASTM F963 测试报告、CPC 证书 |
| 化妆品 | 成分符合 FDA 化妆品法规、无禁用成分 |
| 电子设备 | FCC ID（无线设备）、UL/ETL 认证 |
| 纺织品 | Fiber Content 标签、Care Instructions 标签 |
| 优先级 | 风险点 | 恢复难度 |
|---|---|---|
| 🔴 致命 | 违禁品/医疗声明被举报 | 店铺下架，难恢复 |
| 🔴 致命 | 关联多账号封禁 | 极难恢复 |
| 🟠 高危 | FTC 广告标注违规 | 罚款+强制整改 |
| 🟠 高危 | 违规与达人私下合作 | 账号警告/佣金扣押 |
| 🟡 中危 | 发货超时频繁 | 降权，整改可恢复 |
| 🟢 可控 | 商品缺少合规文件 | 补件即可上架 |